First and foremost, you have to understand the fact that your blog entry is not for your current client. It is for your future clients. This is a pretty understandable confusion to go through with especially if you are a Yorkshire wedding photographer who is just going through the ropes and just figuring out what to do to begin with. Basically speaking, a wedding photographer’s blog is his main marketing tool. Believe it or not, this is usually the very first thing that your potential customers check out and review before they even think about talking to you or arranging for a meeting.
Usually, right then and there, they make their decision on whether or not they would like to go for you. Your blog posts make up the most important aspect of your marketing options. They basically drive traffic to your website. The blog also technically doubles as your online portfolio. And it also helps you connect with all of the other providers or vendors in the wedding industry and may be extremely helpful in getting you referrals that may just land you your next client.
The way you title the post is important.
One good rule of thumb is to take note of this formula: first names of couple + specific name of the venue + actual location. This is for SEO purposes more than anything else and will bring in some sort of order to your blog title. Future brides and grooms will more often than not put in searches in Google putting in the name of the city or the name of the venue that they are looking up or both. If it comes across some matches with your blog title due to the formula mentioned above, then they just might get redirected to your blog.
You need to learn how to write; and that is whether you like writing or not.
Writing is something that comes naturally to some people but is also something that others may find extremely hard. Writing can really get you a leg up in terms of advantages if you are working on building up your blog. If this is something that you are having a hard time with, there is no need to sweat it. You can approach it as slowly or as fast as you would like to. There is no need to pressure yourself into anything. Try to go with at least a paragraph in your blog posts and work your way up from there. You will be gaining momentum in no team. Try to read up a lot because the most voracious of readers usually also make really great writers.
A blog post will show your clients that you are more than capable and well equipped to really cover a wedding from the start to the end.
Do the layout of the images as if you are doing the layout for your portfolio. This is something that you should really think through and review over and over again. You need to make sure that you make your presentation appealing and visually interesting.