Have you ever been involved in a situation where you found your pictures been used for a purpose you never authorized it for? This is the case a portrait photography studio is likely to find themselves in sooner or later. Why? Because most individuals believe that if something has no clear indicator of ownership by a third party, then it is a free resource.
Imagine taking the time to set up a studio, attract clients and capture their images. You then take extra care in the post production work to ensure you deliver quality to your client. The images end up being delivered to the client and as part of a prior agreement, you are allowed to post in on your website. You also create the necessary tags to ensure the image turns up in search engines.
Now, also imagine that an individual is looking for that exact image you captured for his or her own use. It could be for an ad, a private project or anything. It does not change the fact that this individual sees the image on search engines, copies it and uses it to either generate income for himself or herself without your authorization, what would you do?
Luckily, copyright is an issue taken seriously and by law anyone caught infringing on this can face a sanction or fine depending on the levity of the offense. However, you cannot always take a reactive approach to the issue of ensuring your works are not duplicated or reproduced without your consent. One way of ensuring this is through watermarks.
Using watermarks in your images is a more reactive approach and prevents cases of duplication and reproduction. The following are ways in which a watermark helps:
Why can Images be easily copied on the internet? Because there is no identifier on the image signifying that it belongs to you. As a portrait photography studio, you do not want to see profit meant for you be diverted to someone else. A watermark prevents this.
Establishes your right over an image
In a situation where there is a dispute over who the rights to an image belong to, your watermark on the image makes a point for you. No one can claim ownership of the image when your mark clearly stands out. Watermarks are not easy to remove unless someone intends to do so for illegal reasons. The illegality of the removal is also something that can be established in a court.
Helps you advertise your brand
When you do a search for images on Google, you might not want to be redirected to the website that hosted the image. A simple way of ensuring that the viewers are aware that you were responsible for the work they are currently viewing is by placing your mark on the image. This is subtle advertising. In future if the same viewer were to be in the look out for that type of work, your name might very well be the first thing they think of.
For more on how watermarks can be useful for your portrait photography studio visit Dundee Photography Studio.